Maison Aurelle · 2025
A quieter kind of arrival
Brief
Maison Aurelle was opening a townhouse for private stays. The name was new. The feeling was not. They asked for a brand that guests would recognise in a hallway, on a letter, and on a phone.
Approach
We began with the house itself. Light, linen, and the way staff speak. From that, a restrained identity and a short film that never raises its voice.
Deliverables
- Strategy and naming notes
- Identity system
- Guest collateral
- Launch films and stills
Results
- Launch booked six weeks out
- Press without paid placement
- A system the in-house team still uses
“They understood the house before they designed a thing. The work feels like us.”